Environment sustainability is a growing topic of importance in Fiji’s vibrant tourism industry.
Sunishma Singh shares her passion for the environment in her role as the first ever sustainability officer at Tourism Fiji.
The 27-year-old, originally from Cuvu, Sigatoka, has more than nine years of experience in climate change, resilience and sustainability.
She holds a Bachelor’s degree in Geospatial Information Systems and Geography and a Postgraduate degree in Climate Change from the University of the South Pacific (USP).
A certified academic from the Global Sustainable Tourism Council (GSTC) spends her spare time, operating her own successful business – Singhs Herbal Hair Oil – distributed in 65 supermarkets and stores across the country.
With a passion for promoting sustainable practices and driving positive change, Ms Singh brings a diverse skill set and entrepreneurial spirit to contribute effectively to organisations and projects aligned with climate change, resilience and sustainability goals.
She likes doing influencer work online for businesses.
On Instagram, she has 22.3K followers and on Tiktok 122.7K followers.
The former Resilience officer for UN-Habitat and part-time tutor at USP finds staying at home soothing.
She gave SunBiz a little insight into what she enjoys about Fiji’s rich culture, island destinations, and sustainable tourism.
What Are Some Underrated Tourism/Leisure Spots In The Country?
In my opinion, I think it’s Savusavu and Taveuni. Savusavu is often over- shadowed by the more popular tourist destinations in Fiji.
It offers a serene and laid- back atmosphere, beautiful beaches, hot springs and a vibrant local market.
Taveuni is known as the Garden Island. It is Fiji’s third largest island but remains relatively untouched by mass tourism.
It is renowned for its lush rainforests, stunning waterfalls and abundant marine life.
Bouma National Heritage Park is a must-visit attraction in Fiji.
Sunishma Singh choses the Yasawa Islands as her favourite Fiji escape destiny.
Favourite Place In Fiji To Escape Your Busy Work Life?
The Yasawa Islands. I usually escape to the Yasawa Islands, a chain of tropical gems, where pristine white-sandy beaches and crystal- clear waters create an atmosphere of pure serenity.
From diving into vibrant coral reefs, kayaking along the calm waters, hiking through lush forests and simply unwinding on the beach, enveloped by the tranquillity of this paradise.
I visited the Yasawas earlier this year. I must say that in the Yasawa Islands, time slows down, worries fade away, and you find yourself immersed in the ultimate retreat of natural beauty and peaceful bliss.
Yasawa Island Resort. Source: www.fiji.travel
What Sets Fiji Apart From The Rest Of The Pacific?
Fiji captivates with its unique culture rooted in indigenous traditions and a warm hospitality that leaves a lasting impression. Its breathtaking natural beauty encompasses pristine white-sand beaches, turquoise waters, lush rainforests, and vibrant coral reefs, offering a paradise for nature enthusiasts.
Diving and snorkelling adventures reveal a world teeming with marine life and underwater wonders, including the awe-inspiring Great Astrolabe Reef.
Fiji’s multicultural society adds to its allure, with a blend of Fijian, Indian, and European influences showcased in its cuisine, music, festivals, and traditions.
The country’s commitment to sustainable tourism further enhances its appeal, protecting its resources, supporting local communities, and offering eco-friendly initiatives.
Fiji’s accessibility, diverse accommodations, and well- developed tourism infrastructure solidify its status as a captivating and sought- after destination in the Pacific.
Story by: jernese.macanawai@fijisun.com.fj