![From left: HFC chief executive, Isikeli Tikoduadua, chairman, Tom Ricketts and deputy chairman, Vilash Chand, with the formal banking licence certificate handed over by the Reserve Bank of Fiji. From left: HFC chief executive, Isikeli Tikoduadua, chairman, Tom Ricketts and deputy chairman, Vilash Chand, with the formal banking licence certificate handed over by the Reserve Bank of Fiji.]()
From left: HFC chief executive, Isikeli Tikoduadua, chairman, Tom Ricketts and deputy chairman, Vilash Chand, with the formal banking licence certificate handed over by the Reserve Bank of Fiji.
Compiled by RACHNA LAL
HFC has provided Fijian consumers and businesses with cost effective financing options and tools for personal and professional success for over 50 years.
The locally-owned, locally-invested and locally-mindful financial institution continues to elevate Fiji with best standards and financing solutions and more.
March 3 has been confirmed as the date HFC will officially start operations as a fully-fledged bank across its six outlets around Fiji.
This will be a milestone for all Fijians as this will see a local bank opening for the first time after the tragic collapse of the locally-owned National Bank of Fiji.
HFC is jointly owned by the Fiji National Provident Fund (75 per cent) and the Unit Trust of Fiji (25 per cent) and essentially means it is owned by Fijians.
HFC chief executive, Isikeli Tikoduadua, with support from the board and staff members, has spearheaded HFC’s transition from just a financial institution to a fully-fledged commercial bank.
HFC has two branches in Suva, one in Nakasi, one in Namaka, one in Labasa (in our new location in a new complex in town) and new one in Lautoka (just next to ANZ).
Questions for Isikeli Tikoduadua, chief executive of HFC:
1. Tell us about the commencement of banking operations?
The official date for the commencement is March 3. This will be all the branches at the same time – all the six branches we have Fiji-wide. They will all from March 3 operate as a fully-fledged commercial bank. We have everything in place now:
r Our ICT system is all set
r The branches are upgraded and renovated
r Our staff recruitment is done to ensure we have the right expertise and experience to be able to operate as a bank.
2. In terms of services, what are some of the things you are looking at?
Basically 80 per cent of the banking products, we are already providing these. So in addition, we will also be providing transactional accounts, cheque accounts, access accounts and ATMs to the customers. And then as we progress, we will also go into foreign exchange and bill payments. That will be gradually provided as we move in. But the basic banking service is going to be introduced from March 3.
3. What sort of introductory offers are you looking at for people?
One of the things we are going to do is we are looking at giving concessions on fees and charges. There are some other things we want to introduce, but we want to keep it under the wraps now. We do not want other banks to hear about it and start reacting. We will leave that right towards the middle of next month and then we will announce. We will have a pre-launch before the official opening.
4. Can you elaborate on your partnership with the DFCC Bank of Sri Lanka?
We have formed a management partnership with DFCC Bank of Sri Lanka and they are coming in on management consultation help us in setting up. They are coming to assist us wherever we may need expertise and where we do not have the skill sets. They do not have any shares of investment.
It is part of our exercise to ensure that we have expertise in the areas where we do not have experience. They have been here since we started with this exercise. One of the areas they are assisting in is in terms of ICT, because this is such a complex issue. They are providing us with assistance so we can piggy-back on them.
5. In terms of competition, we already have five banks. How confident are you of HFC’s success as a commercial bank?
We are confident in the sense we already have a customer base. That is probably our advantage to BRED Bank who came in without any customer base. For us, we have been very fortunate that over the years, we have developed a very good reputation, we have developed credibility, we have a very good customer base, both consumer and commercial.
In fact our handicap was we did not have any transactional accounts. We were lending to them but they had their accounts with the banks. So in this way we are not only able to capture all the services, but we are also able to retain and growth and ensure we provide end-to-end services to our clients.
Because at the moment, they come to us for borrowing but their accounts are with the banks and therefore the banks have a big advantage. That is the struggle or the hardship that we face. So once we get their accounts into our system, that will help us in ensuring that we protect our business as well.
And plus through going around Fiji on our tour and promotion, we found that there is a lot of excitement out there. They are hopeful for some new and unique services. We believe it depends on how we satisfy our customers and the turn-around time we have. Because now customers are shopping around and depends on who gives the best prize. They want to best services and rates and we found out that there are customers who are very frustrated.
6. New banks who have come in have often said they expect losses in the first few years of operations before posting profits. Is this something HFC is expecting as well?
No. In fact, we will not post a loss, we will still make profit but it will not be as high as it was last year. We had to invest a lot in capex and so most of our money has gone into renovation, upgrade, and recruitment. But long term, we are confident that this investment will pay itself back in terms of growth and our income stream from the varied services and products we will be providing.
This is the reason we have gone into banking. We have seen through banking, we will be able to ease things, not only our wallet returns, but the investment by our shareholders. It is a positive investment with the backing from our stakeholders and shareholders. With this investment, we are looking at better returns in a long term. But we are definitely not looking at a loss.
Last year was a record year of profit since the 50 years we have been operational. We noted the biggest profit of $5.623 million (net profit after tax). Even the 2012 profit was record – $3.757 million.
We have been very prudent and been smart by way of our expenses. We are not going in a big way because we want to ensure that we do it a right and we grow and build as opposed to just expanding and not being able to provide that service.
7. How much has been invested in setting up the business?
It has already cost us $7 million to $9 million in terms of setting up the banking operations. This includes the ICT system that we have now, all the upgrades and recruitments.
8. How many new recruitments?
Right now we have recruited about 20 people. So altogether we have 120 staff in our payroll now. We have really beefed up our operations to ensure we have the capacity to meet our demands.
9. The failure of National Bank of Fiji was a tragedy. What has been done to ensure there will not be a repeat?
We will definitely not end up like the National Bank of Fiji because we have been through a very robust exercise. We have had to meet all the requirements set by the Reserve Bank of Fiji, we have to make risk and corporate governance policy, fine-tune and be in line with what is acceptable level before we can go into banking.
We are already operating like a bank and so we have a very good track record. We have never forfeited. All the proper procedure and requirements set out by the Reserve Bank has been met and it was very stringent. And RBF had told us that they have to be more stringent now because we are a local bank. They said they want to make sure HFC grows and becomes profitable and they do not want a repeat of the National Bank of Fiji situation. Otherwise we could have become complacent. It makes us work harder. Good thing is we are already regulated by the RBF. We were a financial institution before, but now we will be a bank. RBF has been very supportive.