By MARAIA VULA
FMF Foods Limited has announced plans to expand its already wide variety of product range to grow its market regionally.
Group chief executive Ram Bajekal said: “We are hoping that come 2014, there will be new and interesting products line to grow our market in the region.
“At the moment, we have 140 products. Some are available exclusively for our overseas markets while about 60 products are available locally.”
But while they are trying to expand the product range, FMF Foods is still facing competition in terms of one of its significant products, biscuits.
“We are currently facing a lot of competition with biscuit as it is a snack which is in competition to various other products available in the same market,” Mr Bajekal said.
“We face stiff competition in Australia because it’s our biggest export market.”
FMF Foods plans to combat competition by pursuing quality and producing a growing variety of products.
New silos
Mr Bajekal revealed that at the moment the company was investing over $10 million into six small wheat silos.
“This new project started a few months ago so phase one will finish by February and the second phase ends in August,” he said.
Christmas Initiative
Meanwhile, Mr Bajekal yesterday accompanied Santa Claus to spread the joy of Christmas amongst his staff members in Suva.
He communicated with his 941 staff on the overall view of the business and compared this year with the past year.
“We use an event like this to meet employees and thank them for their hard work and commitment in making and meeting company requirements for the year,” Mr Bajelal said.
“I personally went to talk to the staff to ask their view on what they have enjoyed about the company this year, any improvements to be done, what they dislike and where they see the company in the future.”
FMF Chow Mascot (left) Santa Claus and a Fijian warrior with FMF Foods Limited staff members spreading the joy of Christmas and sharing a light joyous moment at the company factory in Walu Bay, Suva yesterday. Photo: JONA KONATACI