By MARAIA VULA
The South Pacific Tourism Organisation believes Tourism Fiji achieved a lot in 2013 including the implementation of its new Fiji – Where Happiness Find You.
South Pacific Tourism Organisation marketing manager Petero Manufolau said: “Fiji’s tourism industry itself benefitted and will continue to benefit from the purchase of three new Airbus A330 aircrafts.
“We will seek to promote closer marketing collaborative partnerships with Tourism Fiji particularly in the long haul and emerging markets in the coming year.
“Each Pacific Island country have their own outlook for each year, Fiji however is targeting a three to four percent growth rate in tourist arrivals in 2014.”
The organisation plans to boost future tourism projects and activities for each regional country to raise their level of growth in the region.
Marketing strategy
Mr Manufolau said: “For marketing we will be focusing our efforts in soliciting growth from China an emerging market and long haul markets of North America and Europe.
“This will involve a very targeted approach at niche marketing and undertaking promotional and marketing activities that will stretch the value of our limited budgets.”
The organisation has about more than 200 private sector members.