By RANOBA BAOA
One company is promoting Christmas in a rhythmic way.
That’s right- through song. Digicel Fiji this year makes an early release of how it plans to celebrate the Christmas Spirit with a song highlighting ‘Family, Togetherness and Love’.
The launch was witnessed at Digicel Fiji Boardroom, Kadavu House yesterday.
It’s a cheerful Pacific themed collaboration between Jamhouse Studios, and forms part of a fully integrated marketing promotion for Digicel this Christmas.
‘We Are Family’ will be available to download on Digicel Live or as an inTune by texting SET to 133.
Composer/producer of Jamhouse studios, Garry Smith worked in partnership with Digicel and Fiji-born composer Peter Maxwell.
They also collaborated their works with seven musicians including vocalists to create the melody.
Head of Marketing, Sheryl Singh said: “The holidays, in particular, are a time when people take pleasure in coming together as a family and honouring tradition and spending time with those we love the most.”
Mr Smith said: “When we gather for the holidays, one of our favorite traditions is singing holiday songs, so it’s really significant for me to help compose a song that friends and families can enjoy together.
It also makes him feel and stay connected to the region, he adds.