From left: BSP country manager ,Kevin McCarthy, Ministry of Education Principal Education Officer, Narain Sharma, Sandeep Singh of US Embassy and BSP communications officer Marketing Department Salome Waqailiti (standing back) during the launch of Go Green in Suva yesterday. Photo: RAMA
By RANOBA BAOA
As part of its commitment to the environment, BSP Group is committing a budget of $120,000 for this year’s Go Green campaign themed: ‘Recycle, Reuse, Respect’.
The Go Green campaign is an annual regional campaign run by the BSP Group to promote environmental responsibility worldwide.
The campaign has been enabled through the support of the agencies and government bodies.
These are the Ministry of Education, Depart of Environment, iTaukei Affairs Board, Local municipal councils and the US Embassy under its Pacific Regional Environmental Office.
The campaign is centred on Clean Up the World Day’ which falls on September 20.
While encouraging student participation, BSP country manager, Kevin McCarthy highlighted the surge in school and student participation since its inception in 2010.
“This year’s theme seeks to encourage people to think about recycling and reusing their rubbish before disposing it and show greater respect to Mother Nature,” Mr McCarthy said.
“This is vital in planning for a healthy, enjoyable, sustainable future.
“Our children already know it is our responsibility to ensure that they are well-prepared for taking an active role in the future.”
The campaign will for the first time include art competition for schools to raise the profile of the types of rubbish that are being carelessly disposed.
The number of participating students has increased from over 14,000 in the first year to 45,000 in 2012 and the organisers are expecting more this year.