New brand chicken known as BEST CHICKEN will soon be available at selected supermarkets and stores in the North.
By SERUWAIA WAQASAQA
People in the North will be able to see a new brand of chicken in the supermarket fridges from next week.
Best Chicken is being introduced by Siberia Halal Meat.
Government had funded the project on the new brand chicken and was approved by the Ministry of Strategic Planning, National Development & Statistics in December 2011.
Integrated Human Resources Development Programme project manager Mohammad Aslam Khan said the installation of a meat bird packaging machine had been completed.
Mr Khan said the total cost for this project was about $40,000 including the purchasing of machines, building of chicken sheds and packaging.
Mr Khan said the idea of implementing this project is to encourage other smallholder farmers to enter into layering and meat bird production.
Meeting demand, urging farmers
“Several supermarkets run out of Crest chicken or still did not have enough chicken in their freezers,” he said.
“So this idea was brought up to meet the needs of the people in the Labasa and it is a way of one processing in the North.
“This will encourage small daily, focal market and cluster farmers raise meat birds to the company.”
Mr Khan said they expected the meat bird to be released at Saihad & Sons, Jims Supermarket, Basha Shop and RB Patel next week.
“We have acquired a big market in terms of meat bird processing,” he said.
“Vanua Poultry in Siberia,Labasa, will act as a market which farmers in the North can easily access and sell their products to them.”