By RANOBA BAOA
BSP Life is continuing to grow its presence in Fiji and this time by introducing a tailor-made product to add to its diversified product range.
The new Bula Elite insurance policy product aims to meet the needs of customers for short term, medium term and long term financial plans.
Over 100 guests, customers including the President Ratu Epeli Nailatikau converged at the Pacific Islands Forum Secretariat as the product was officially launched on Thursday evening.
Reserve Bank of Fiji Governor Barry Whiteside said the product is a clear indication of BSP Life’s commitment in improving insurance policies here.
“The launch of another Life product is a further endorsement of the BSP Group and the key role it plays in Fiji’s financial system,” Mr Whiteside said.
“It is clear that BSP Life has strongly established itself in life and health in the Fijian market over such a short period of time.
“This is again a testament to BSP Life’s focus where products and services are developed to provide value to customers.”
Complement for other products
BSP Life managing director Malakai Naiyaga said the product complements Bula Scholar further enhancing its features.
“Bula Elite picks on the excellent features from Bula Scholar then incorporates a shorter regular payout plant which continues throughout the policy term,” Mr Naiyaga said.
“We are confident Bula Elite will assist many of our customers fulfil their future financial goals, whether personal or business-related.”
Extensive research
The product which received a lot of interest prior to its launch is a result of two-year extensive research collated via BSP Life’s sales advisor network.
“The sum insured and premiums can be tailored to suit your needs,” Mr Naiyaga added.