Micro, Small and Medium Enterprises (MSMEs) are the heartbeat of the Fijian economy and local way of life. They could be an indigenous-owned handicraft shop at the Suva Flea Market or a small neighbourhood convenience store.
Shobna Singh is a mum of four who has been running her own convenience store, Shobna’s Variety Investment at 31 Loftus Street in Suva for a year now.
Born in Labasa but raised in an Indian settlement in Vatubogi, Bua, Ms Singh spent most of her adult life alternating between working in sales at local timber companies and being a homemaker.
She says her work experience and the support of her husband, James Naidu gave her the tools and confidence she needed to start her business.
“I had saved some money and an opportunity to open my own business came up, so I went for it,” she said.
Naturally, Ms Singh has dealt with the ups and downs of being a first-time business owner.
“Business slowed down around the time of the Elections, then it picked up, before slowing again when the new VAT came into effect,” she said.
“But you work through it.”
When she is not managing her store, Ms Singh enjoys spending quality time with her family at her home in Cunningham.
SunBiz spoke with the entrepreneur to learn about her business, and her best food and travel experiences in Fiji.
What Do You Enjoy About Your Being A Small Business Owner?
Meeting and serving customers.
What Is Your Go-to Spot For A Quick Delicious Meal?
I like Chinese cuisine, especially the Chicken Black Bean dish at Dolphin Plaza Foodcourt.
I also like to eat chicken and chips.
Chicken with Black Bean Sauce
What Are Your Favourite Travel Destinations In Fiji?
I enjoyed visiting Tavua because it reminded me of my home in Bua.
Pacific Harbour was also nice because of the natural environment.
An aerial view of Pacific harbour.
What Are Your Top Bucket List Destinations In Fiji?
I want to go to Levuka because the Deed of Cession was signed there, and my father wanted to visit.
My interest in going to Levuka started with my father.
The Old Capital of Fiji,Levuka, Ovalau. Photo: Laisa Lui
What Makes Fiji An Attractive Destination For Travel And To Do Business?
Fiji’s natural landscape is beautiful. The roads are good, and so is the tropical weather.
Kavewa island at sunset
Feedback: jernese.macanawai@fijisun.com.fj