Fiji became the 43rd country in the world where the highly successful New Zealand beverage Group Invivo has entered.
Invivo Group co-owner Tim Lightbourne revealed this during their launch with their local distributor Victoria Wines at the Sofitel Fiji Resort & Spa’s Waitui Beach Club, Denarau on Wednesday.
This is the latest addition to their portfolio that includes a range of wines plus a collaboration with celebrities and a few other ranges, including award-winning actress Sarah Jessica Parker on the Invivo X SJP range and Irish comedian, TV show host, and actor, Graham Norton with a selection of both wines and spirits.
“We are excited to launch our wines here in Fiji and it’s a really interesting market,” Mr Lightbourne said.
“It’s growing fast. There are lots of great resorts around Fiji and we see a lot of wine coming up here, so we wanted to be part of it. It’s a beautiful place and I love being here.
“We make these wines particularly to go with food and especially like seafood, fresh seafood. The Sauvignon Blanc goes well with fish, (salmon and tuna) so it’s a great, good food match,” said Mr Lightbourne.
Victoria Wines general manager Kem Chand said after a few challenging years during the pandemic, the company has started to rebuild and extend its portfolio to meet the strong demand from international visitors and local customers for a wide selection of well-priced and great quality beverage products.
“This has included several new wineries, strong international and craft Spirit brands, as well as a new range of non-alcoholic beverages,” said Mr Chand.
Story by: Waisea Nasokia – waisean@fijisun.com.fj