Shangri-La launched its new Find Your Shangri-La global campaign, created to help guests find their personal moments of joy at the luxury hotel chain.
A new brand film by a GRAMMY® award-winning director, together with specially designed drinks and menus, will usher in a campaign.
“At Shangri-La, we understand that each guest has a unique version of what it means to Find Your Shangri-La,” said Shangri-La chairperson Hui Kuok.
“We have a rich legacy of more than 50 years in delighting customers, and wanted to take this opportunity to highlight something that has always been part of us, bringing joyful moments to people we host.”
“The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality.
“We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience.”
The film was developed in partnership with director Dave Meyers.
Shangri-La chairperson Hui Kuok and Film director Dave Meyers.
Find Your Shangri-La at 13 Hotels
The Find Your Shangri-La menus are inspired by Chinese and regional Asian cuisines and interpreted through the hotels’ local culinary cultures.
While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations.
The menus will be available until August 13, 2023.
Shangri-La also created a collection of imaginative cocktails and mocktails inspired by the campaign theme. Available until December 31, 2023, the three #FindYourShangriLa cocktails include the Daydreamer, Taste of Eden, and the Sky is the Limit.
Guests can enjoy these cocktails while being serenaded by the brand film’s theme song, “Over the Rainbow”.
Members of Shangri-La Circle, the brand’s contemporary travel and lifestyle platform, can also enjoy a complimentary #FindYourShangriLa cocktail on Members’ Day, on the sixth of each month.
Source: Shangri-La
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