Only 17 per cent of the tourism market is operated under international brands, a report has revealed.
Such properties were of genuine scale that had more than 200 rooms, Jones Lang LaSalle (JLL) Incorporated – a global commercial real estate services company, – has said.
The brands involved in this space were:
- Shangri-La,
- Hilton,
- Sofitel,
- Sheraton,
- InterContinental,
- Outrigger, and
- Warwick.
“There is a clear under-penetration of international brands and specifically limited international brand diversification across the market,” the report said.
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