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‘17% Under International Brands’

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Only 17 per cent of the tourism market is operated under international brands, a report has revealed.

Such properties were of genuine scale that had more than 200 rooms, Jones Lang LaSalle (JLL) Incorporated – a global commercial real estate services company, – has said.

The brands involved in this space were: 

  • Shangri-La,
  • Hilton,
  • Sofitel,
  • Sheraton,
  • InterContinental,
  • Outrigger, and
  • Warwick.

“There is a clear under-penetration of international brands and specifically limited international brand diversification across the market,” the report said.

 

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