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Digicel Invests $45m On Network

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Digicel Fiji has invested more than $45 million into Fiji’s network.

This was revealed by Digicel Fiji chief executive officer Farid Mohammed after the launch of Fiji’s first-ever happiness guarantee or money back- Come & Play programme at the FMF Gymnasium on Thursday night.

Digicel

Mr Mohammed said that it was a substantial amount of money that they have put behind which gave him the confidence to say ‘come and play with Digicel’.

He said the campaign was the first in the telecommunications sector.

“Come and Play is simply an invitation to the Digital experience,”Mr Mohammed said.

“New prepaid customers need to be on the Digicel network for seven days and have used less than five gigabyte data within that period and experience the service provided.

“If someone’s been able to burn 2030 gigs of data, it means they’re getting a good experience.

“The customer needs to get a new digital sim opt into a data plan and enjoy the experience.”

He said if at the end of the seven days the customers are not satisfied with the services and value proposition, customers could request for a refund.

“You can go through the system that we’ve set up, a very easy system, you can sit at home, you can apply for a refund, and your refund will be processed within 48 hours,” he said.

“It’s a very seamless process for getting your money back. So we didn’t want to get customers running around with their money.

“We are a digital operator, so we’ve done everything seamlessly on the condition of the network.

“There’s a few conditions or at least you have to be on the network for 24 hours.

Mr Mohammed said Digicel teams would be going to every residential area, city and village to experience the entertainment as well as the digital experience.

“This is a promise that we give those that choose to come and play with us, a commitment that we are proud to stand and offer boldly to all Fijians that are willing to enhance their digital communications experience.

Come and Play is about:

  • making informed decisions,
  • the ability to make a choice,
  • the bold promise of our Digicel experience,
  • our relentless focus on the customer.

“We are over 90% covered and Fiji is one of those countries that enjoy a good deal of coverage of 4G which keeps expanding every time we invest in the market from customers so far.

“They have seen fantastic results as more consumers were now enjoying the digital experience after the company had video invested into their network,” he said.

Digicel Fiji Come and Play campaign ambassador Roy Krishna said it was an opportunity for Digicel users to experience the digital platform to another level.

Feedback: laisa.kabulevu@fijisun.com.fj


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