Fijian designer, Samson Lee, has re-opened his boutique store at Butt Street, Suva.
It follows a revamp and restocking period.
The re-opening celebrates Fijian Made wear through the stores newly designed layout.
The shop is also home to designer labels from Andrew Powell, Tefui and Star to name a few.
Upon his return from the success of his United States of America show, Mr Lee was inspired to launch the next chapter of his journey.
The Salusalu collection, which he launched on his America tour, will be showcased at the shop.
“I wanted something fresh and new, and that’s what I did,” he said.
“I wanted to use all Fijian Made material, so even the furnishings are done by patrons.”
Singer, Savuto, in a Salusalu piece, during the re-opening of SL’s store at Butt Street, Suva on April 28. 2022.
The COVID-19 pandemic served Mr Lee well, as it allowed him to reassess his business direction.
He used social media as a platform to further his online business.
“I would make a small collection and sell it to sustain me during the tough period,” Mr Lee said.
He has encouraged designers to continue to evolve in their trade, and through their output.
The prices of SL designer wear pieces range from $50 to $350.
Some jewellery on display at SL’s new store at Butt Street, Suva.
Fiji Fashion Week managing director, Ellen Whippy-Knight, applauded Mr Lee for the success of his launch.
She urged designers to capitalise on the use of platforms such as Fiji Fashion Week, before setting up shop.
“What Samson Lee is doing is invigorating and innovating, because not a lot of designers actually run their shop,” she said.