Fiji Airways is a family based airline and this is what its team will work towards in the coming years to ensure sustainable growth and success through a Boutique Airline Model.
This is according to Fiji Airways chief executive and managing director Stephen Pichler who spoke at the 2014 CPA Congress in Nadi yesterday.
“Having sustainable growth for long term success is ideal for our airline,” said Mr Pichler
He said there is a need for airlines to have less unit cost and more revenue would result in a world class boutique airline.
“This is not a three weeks marketing campaign but will take a few years and a continuous process,” he said.
Fiji Airways is working on this strategy and has been more visible in the country through the media than previous years.
“People should understand why the airline does things, one gets higher acceptance when they know what we do,” he said.
“We don’t have to be the perfect multibillion dollar company; we are a family oriented company and we will work on that”
He said it is not about competing with other airlines but working on the strong points of one’s own airline.
“We need to focus on the part which money can buy and what money can’t buy which is our cabin crew and staff”
‘From a customer perspective, we try to customise and treat the individual and not be process driven”
He stressed big airlines have a certain routine but Fiji Airways would focus on people for success.
He told the accountants that gathered for the two day congress that every organisation needs a good leader who inspires the team.
“If your everyday actions inspire the team, then you are a leader,” he said.
“We have teams that run the airline; the teams have delegated authority to make decisions, the idea of a team is superior to an individual,” he said.
“We have to build an inspirational Fiji as a consumer brand in the market”
“The important thing for an airline is talking and listening to its customers, for the team to have key meeting in the day to talk to each other,” he said.
He said the airline answers to the public and as such will continuously work hard to serve the people.
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