Tourism Fiji
Tourism Fiji has appointed Ruth Daly as its new Regional Director North America who commenced work yesterday.
Ms Daly brings over 20 years of experience in the travel industry to Tourism Fiji, with an emphasis on product development and marketing of long haul destinations to North Americans.
In welcoming Ms Daly to the role, Tourism Fiji acting chief executive, Ken Freer, said the appointment reflected the importance of the North American market to tourism in Fiji.
“Ruth’s extensive South Pacific experience in the North American market will be of great benefit to Tourism Fiji and the entire Fijian industry,” he said.
“We are confident Ruth will effectively assist us in continuing to drive growth and enhancing Fiji’s reputation in these important markets with her proven track record in the travel industry.”
Most recently, Ms Daly has served as National Trade Marketing Manager for the Hong Kong Tourism Board.
Her previous positions have focused on travel to the South Pacific and include roles with Stella Travel Services, Qantas Vacations, Australia Pacific Tours and Contiki Holidays.
Mr Freer said: “Ruth first visited Fiji in 1993 and the strength of her existing relationships with our industry partners will enable her to hit the ground running when she commences as Regional Director at the end of July.”
Ms Daly said she was delighted to be representing Fiji and making a contribution at a very exciting time with Tourism Fiji’s new marketing initiatives and branding.
“As a regular visitor to Fiji for over 20 years, Fiji holds a special place my heart and is a destination held in very high regard in North America,” Ms Daly said.
“The warmth of the people, the amazing culture and the vast array of experiences on offer make this the dream destination and one I’m very proud to represent.
“I very much look forward to sharing everything Fiji has to offer with the North American travel trade and travelling public.”
Feedback: rachnal@fijisun.com.fj