MindPearl Places Fiji as Europe’s Outsource Choice

RAnoba baoa
Suva

Fiji has once again been put on the world map through outsourcing call centre, Mindpearl Fiji.
This after Fiji was announced the 2014 European Outsourcing Association Offshoring Destination of the Year.
Mindpearl specialises in business process of outsourcing and is based in Kalabu’s tax free zone.
Having been shortlisted against more popular outsourcing operations in Belarus, Bulgaria, South Africa, Portugal, and Sri Lanka, Mindpearl Fiji shone at the awards in London the past week.
Company general manager, Mark Mahoney said the recognition really, belonged to its dedicated 500 plus staff, a majority of whom are Fijians.
“We’re very, very proud because we’ve been here kind of pioneering the destination (Fiji) as an outsourcing location,” Mr Mahoney said.
“And finally after four-and-a-half years we’ve been recognised on the world stage.”
Mindpearl Fiji started in 2009 with only 30 staff.
Today, the 24-hour operations, with its headquarters in South Africa, boasts 530 Fiji staff working a nine-hour shifts looking after 14 of the company’s global partners.
And despite what foreign media perceive of Fiji’s current political status, Mr Mahoney said the award helped set the record straight.
“This alone indicates that it’s a stable place with capable workers and some of the friendliest people on earth. So really, it’s a good destination to outsource,” he said.
“It certainly helps raise the awareness which then helps us build more business.”
The company has invested a lot here and by Christmas they would have employed 600 people, he added.
In a statement, Mindpearl chief executive William Pattison who also won the event’s Professional of the Year award said winning was a huge achievement for Fiji.
“We are absolutely thrilled and feel this award officially announces Fiji’s presence as a leading BPO destination, especially considering the countries Fiji was up against in this category,” Mr Pattison said.
“There are a number of attributes that can sum up Fiji’s value proposition, but the simple answer for us is brand protection and a compelling cost advantage.
“We started our international contact centre in Fiji in 2009 to complement our global locations.
“I can honestly say it was one of the best decisions we made as a business, today we support 14 international brands from Fiji alone.”
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