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BRED Bank (Fiji) Limited chief executive, Satish Deb (standing third back right) with staff members.
By RACHNA LAL
BRED Bank (Fiji) Limited has confirmed plans to open a branch in Nadi by May.
This would be BRED Bank’s third fully-fledged branch and fourth outlet if the TappooCity Kiosk is taken into account.
Chief executive, Satish Deb, said they chose Nadi next for their expansion as the demand is there in Nadi and they want to expand their representation in the West.
“That is why we are moving into Nadi now and looking at another site in Lautoka by June,” he said.
Recruitment and location
Mr Deb said they have already recruited some people at senior level for the Nadi branch.
But, he said they need recruiting on the retail side and have advertised more positions in this respect.
The branch in Nadi is located in Namaka (next to Bank South Pacific).
Mr Deb said the building is undergoing renovations at the moment and would be similar to those in Suva and Nausori.
“The branch is going to be very good in terms of looks etc,” he said.
“We just need to maintain the outlook just like what we have with the MHCC and Nausori branch.”
Therefore, BRED Bank is investing a substantial amount for the renovation works.
General operations
As for the company which has been in operations just over a year, Mr Deb said business has been good, although competitive.
Nevertheless, he said they have been getting very good response from their customers out there both existing as well as potential.
“This is includes in retail business, SMEs, commercial and corporate sector,” he said.
And as ATMs play a crucial role in terms on convenience, Mr Deb said they already have got more ATMs in stock and is just a matter of deploying it near the branch site.
“We are however extending the reach to our customers by way of EFTPOS machines,” he said.
“We have got quite competitive rates in the market and once we open in Nadi, we will extend that rate in Nadi as well so customers can take advantage of this.”
